It’s a well known fact that the fashion industry uses technology like Photoshop and airbrushing to make models look, well, more beautiful in advertisements than they actually are in real life. For women with a healthy amount of self-confidence, this usually isn’t a problem. But there is a growing movement to ban this activity in the fashion industry because of the potential effect it can have on teen girls. This push for more realistic representations of women is especially pronounced in Britain, where it is led by a well known Liberal Democrat politician named Jo Swinson. MP Swinson states that the airbrushed images that we see on billboards, in magazines, and on TV are encouraging not only an unbelievablly idealistic view of beauty, but also fostering feelings of inadequacy and low self-esteem in young girls today. Airbrushing is commonly used to erase skin blemishes, lengthen legs, and flatten stomachs. Dove has started their own campaign against this falsifying of images. They’ve even created a video showing the transformation of an average girl who is airbrushed to perfection and placed on a roadside billboard. (Watch it here: http://www.youtube.com/watch?v=s2gD80jv5ZQ)
So, what do you think? Does airbrushing distort women’s idea of beauty and lower their self confidence? Or do we need to thicken our skin and strive to find beauty within ourselves, not in society’s views of us?