JC Penney Takes Two with Mary-Kate and Ashley

Image from olsen-twins-news.com

They’ve inspired a following of fans with their straight-to-VHS movies, produced a K-Mart line to allow their fans to dress in their name, designed their lines Elizabeth and James and The Row, and now, although they’re not the young little babies that they were on Full House, Mary-Kate and Ashley are at it again, still sticking together.

The lower-priced junior brand, called Olsenboye, will be sold at jcp.com starting November 6th for a limited time before the official launch in February 2010. The line is described as “a casual sportswear and accesories collection that includes denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes.” Olsenboye pieces will retail between $20 and $50.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s