JC Penney Takes Two with Mary-Kate and Ashley

Image from olsen-twins-news.com

They’ve inspired a following of fans with their straight-to-VHS movies, produced a K-Mart line to allow their fans to dress in their name, designed their lines Elizabeth and James and The Row, and now, although they’re not the young little babies that they were on Full House, Mary-Kate and Ashley are at it again, still sticking together.

The lower-priced junior brand, called Olsenboye, will be sold at jcp.com starting November 6th for a limited time before the official launch in February 2010. The line is described as “a casual sportswear and accesories collection that includes denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes.” Olsenboye pieces will retail between $20 and $50.